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Digital Audience 
Work

During my master's program at Arizona State University, I have been taking courses in Digital Audience Strategy and Analytics. Below are three tasks where I took on the role of Digital Marketing Strategist for Louise Carmen Paris. 

 

This work will demonstrate my ability to complete a variety of real-world tasks that I might be in charge of completing as a Digital Marketing Strategist or Social Media Strategist. 

Audience Research + Persona Development

This PDF shows the audience research I did for Louise Carmen's brand and how it helped me develop a potential persona for marketing. 

Louise Carmen Brand Funnel Analysis

This PDF is of a slide presentation that goes through a deep analysis of Louise Carmen's goals for each stage of their brand funnel. The presentation also goes through why each stage matters for the brand's larger objectives, for example, sales.  

Louise Carmen Instagram Strategy

This PDF is of a slide presentation suggesting a marketing strategy for Instagram. This goes through the brand's current presence, SWOT, competitions presencse, uses previously developed personas, discusses goals, and offers example Instagram content.  

  • Instagram
  • LinkedIn

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